The Authentic Voice in Sun Protection Apparel.

We know how to protect you from UV rays you don't need.

The Authentic Voice in Sun Protection Apparel.

We know how to protect you from UV rays you don't need.

Is your favorite beach cover-up working for you?

Ours provide UPF 50+, like our lightweight long sleeve Beach Shirt, all you have to do is wear it.

Your mind and body will thank you.

Indulge in the luxurious Tencel Lenzing fabric of our Hand-Dyed Beach Wrap, ultra soft UPF 50+ sun protection that never wears off.

Carry-on Friendly Sun Protection

Melanoma is one of the most common cancers among 25-39 year-olds. Fight this disease with your CMF sun scarf purchase today.

Melanoma is one of the most common cancers among 25-39 year-olds. Fight this disease with your CMF sun scarf purchase today.

How We Do Things

Functional Fabrics

Our fabrics are the softest, most premium made in the sun protective apparel industry. All of our fabrics test at a minimum of UPF 45+, higher than the UPF 30 recommended Skin Cancer Foundation level. Learn more about Our Fabrics

Tailored Fit

All of our clothing is carefully and beautifully hand-cut and sewn in sunny Los Angeles, California with love. We go through tedious rounds of tailoring to make sure the fit perfectly accentuates your body.

Classic, On-Trend Styles

We take our inspiration from endless days at the beach with a nod to effortless style. Each garment is designed to give you confidence. Our goal is to create timeless pieces that become your instant favorites.

#Sun50Life

Take Us with You! Tag us @Sun50Official

TextWant to see Sun50 behind-the-scenes and keep up with our growing community
Subscribe to our Monday newsletter:
Sunburst.

JOIN NOW

Share the love,
Receive $20

REFER A FRIEND

For refreshing chats with top vloggers, sustainable chefs, meterologists, dermatologists… Subscribe to our Friday blog:
Sunlite.

JOIN NOW